Nokia partners Trace Urban to introduce Don’t Break Da Beat round2

It was all fun last Friday at Grandeur
Events Center as sensational rap & hip
hop artistes, Modenine, Eva, Olamide,
Phenom, Show Dem Camp (SDC) and last
year winner of the Nokia Don’t Break Da
Beat rap competition, TKO, thrilled many
Nigerian youths with electrifying
performances as Finnish phone maker,
Nokia in Partnership with Trace urban,
announced the commencement of round
2 of the Don’t Break Da Beat rap
competition with a reward price of
$20,000.
The announcement of the competition
was made along with the introduction of
2 new Nokia Asha devices; Asha 210, a
dual SIM device that comes with a 2.4
inch LCD display screen, fast and
responsive QWERTY and WiFi connection.
and Asha 501 the first of its kind in the
new era of Nokia’s Asha devices using the
new Asha operating system, faster and
better.

Speaking on the competition, Marketing
Manager, Kesiena Ogbemi said that this
year’s competition will involve more
online engagement, as interested
participants will have to make entries via
online platforms. According to Ogbemi,
“the participants will be required to
follow and like Nokia Nigeria Twitter
handle and Facebook page.
“The Judges,
Modenine and Eva will send out Rap lines
on both social networks, contestants will
then reply with their own lines with
#DBDB at the end of their tweet to enter
for the competition. The Judges will select
the top 300 lines from across the
country, who would move on to the next
phase of the competition”.
Fela Oke, Commercial Director at Trace
Urban said “ we are very excited about
partnering with Nokia and helping to take
Don’t Break Da Beat to the next level this
year with a more exciting competition”
For more information on the competition,
interested participants can visit Nokia
Nigeria Facebook page or follow the
Nokia Nigeria Twitter handle.